HILLBILLY BRAND ANNOUNCES NEW LICENSING PROGRAM;

APPOINTS TRADEMARKETING RESOURCES, INC. EXCLUSIVE LICENSING AGENT

June 1, 2011

HillBilly Brand announced today the launch of a trademark licensing program around its famous “HillBilly”® trademark.  In conjunction with the launch of their licensing program, HillBilly also announced the appointment of Trademarketing Resources, Inc. as their exclusive representative for all of the HillBilly trademark licensing activities.

Shon Lees, co-founder of HillBilly Brand, stated that “Today is a very important milestone for HillBilly, as we embark on an integrated program to support the marketing efforts of our brand and to grow the affinity for the HillBilly Brand through the implementation of a strategic licensing program.  Initially building off the momentum of the brand’s strong performance and nationwide exposure on ABC’s highly-rated ‘Shark Tank’ program, we believe that partnering with key licensees in cornerstone categories will further the positive relationships consumers across the country have with HillBilly”.

Trademarketing Resources, Inc. (TRI) is a full-service corporate trademark licensing agency headquartered in Clarkston, Michigan.  TRI represents iconic American brands as varied as Victory, Jeep, Polaris, the NRA, Saleen, Mopar, and many others.  Its key principals were integral in the growth of two of the largest licensing programs worldwide, the Sears Home Improvements program and the General Motors’ licensing program.  Bob Horton, President and CEO of TRI, was quoted as saying “HillBilly is a fantastic addition to our portfolio of clients brands.  With its strong appeal in a surprisingly large geographic area and across a diverse array of demographic strata, HillBilly is a great way for consumers to have fun while showing the world that there’s a little HillBilly in everyone”.

TRI will be charged with the identification of high quality licensee partners for HillBilly, potentially in a variety of categories spanning products as broad as apparel, beverages, home furnishings, automotive, and many more.  For further information on the HillBilly licensing program contact either Bob Horton, President and CEO of TRI, or Mike Rachuy, EVP of TRI, at (248) 922-9678, or by email at hillbilly@trilicensing.com.